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  • Writer's picturePaul Carroll

Boil the Frog!

Often in business, we are so busy working in the business we forget to work on it.

We are busy delivering our service or product and often don't actually ask the client or customer how we did or how we can improve.


If we are lucky, we'll hear about a dissatisfied customer, if we aren't lucky many other people will hear about a dissatisfied customer. This can often be the cause of a customer not returning or making a repeat purchase.


As the frog in the boiling water analogy goes, if we don't know if our customers are satisfied, we don't realise we are in boiling water until it's too late.


The old business books tell us that a happy customer tells 3, but an unhappy customer tells 10 and a dissatisfied customer tells 16!


So how do we constantly monitor our customers satisfaction and identify any potential unhappy or dissatisfied customers quickly before they have a chance to do any damage to your relationship and reputation?


Simply ask they how you did, every time!


With our one click surveys, which are automatically sent with 24 hours of a completed purchase, you can monitor a live dashboard that gives you direct feedback to how you are doing. Instantly you can identify a dissatisfied customer and take action.


This will also allow you to identify quickly any product / staff issues, and assist with improving staff performance and training.


Our team can also help youto understand your customers and competitors better with some of our other services inlcuding:

  • Price comparison surveys

  • Mystery Shopping

  • Industry Fact Finding

  • Satisfaction Surveys

  • Lead Generation

  • Lost Lead Follow up

  • Referral Generation


Call us today on 045-409285 for more details.

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